Tip Top Tux, LLC has unveiled a new name, new logo, and new omni-channel strategy as part of an extensive rebranding initiative.
January 8, 2021, 1:00 PM Eastern Daylight Time. ATLANTA, GA.
Tip Top Tux, LLC, the second-largest men’s formalwear retailer in the country, has begun an extensive rebranding effort as part of an aggressive new corporate vision to expand as a cohesive, national omni-channel brand.
Tip Top Tux started as a regional retailer in the Midwest and grew by acquisition to over 100 stores across 13 states. Focused on trend-right fashion, exceptional service & delivery and attracting and retaining the best employees, the company has positioned itself to be the premier boutique specialty retailer & wholesaler in the formalwear industry.
“The next step in the process is consolidating all of our regional retail chains under the Dapper & Dashing brand and logo. This process will take 12-18 months as we systematically change out signage in our physical stores and update our digital assets,” said John Sabol, CEO of Dapper & Dashing.
Over the past 12 months, the company has gone through an extensive reorganization – bringing in a new executive team, cutting costs to survive the pandemic and consolidating operations in Atlanta, GA. Fueled by a recent round of funding from BOOST&Co out of the United Kingdom and Lloyds Crescendo Advisors out of New York, Dapper & Dashing is well positioned to drive growth and capture share as special events like weddings, proms and galas boot up again post-pandemic.
“We believe that our future is bright. Dapper & Dashing’s focus is on outfitting life’s most important events – like weddings and proms – that are rites of passage and are not dependent on the economic climate. As the COVID pandemic subsides, there will be pent-up demand for special events, gatherings and rescheduled weddings that will fuel our growth. Our rebranding is perfectly timed to position the company for success,” Sabol said.
The Dapper & Dashing name is rooted in the company’s commitment to differentiate from its competition in the marketplace. The formalwear rental industry is populated by impersonal big box retailers and small, mom-and-pop chains that incorporate the name of the founder.
“We wanted to convey a more upscale, boutique-like positioning for our brand. Our omni-channel focus allows us to blend the best of online convenience with an in-store, boutique-like experience for guests planning life’s most memorable events,” said the CEO.
More about DAPPER & DASHING, LLC (formerly Tip Top Tux, LLC):
Dapper & DashingTM is one of the largest players in the retail and wholesale formalwear rental market. We are passionate about forming the industry’s best national brand from a collection of founder-led, regional companies including: Tip Top Tux, Al’s Formal Wear, Nedrebo’s Formalwear, Savvi Formalwear, American Commodore Tuxedo, Tuxedo Central, Dream Dress Express, Anya Bridal and American Commodore Dress Shoppe. With 100 retail stores operating in 14 states and over 1,000 wholesale customers nationwide, we are disrupting the industry with an omni-channel strategy that combines world-class customer experience, innovative product, and exceptional people.
Dapper & Dashing is backed by BOOST&CO based in the U.K. and Lloyds Crescendo Advisors out of New York. Learn more about us by visiting www.dapperanddashing.com.